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Benefits of CRM

  Author: JPAD Software Technologies
  Date: March 15, 2017

Often one can hear the customers ask about how a contact management system acts or customer relationship management system can benefit their business. Of course this can become an interesting conversation and here are few of the benefits shared by a popular CMS website designing Bangalore Company that can be discussion points.

1. To build profitable relationships by maximizing the effectiveness of customer interactions.

One can say that relationships are the core, central element of a successful Business-Relationship-development business as the digital marketing companies in Bangalore thinks. Having a business strategy that focuses on enhancing those relationships between people and having a Business Development CRM system to maximize its effectiveness is a big benefit.

Conversations are much richer if the content of your message is using intelligence and insight from notes, history and metrics within your CRM. The speed of trust is increased when you remember what is important to them, know their interests and can respond quickly to their questions - greatly helped by your accessible mobile CRM.

Today's CRM solutions enable a 360-degree customer view. There are numerous SEO services in Bangalore that help your CRM expand its power - beyond sales and marketing departments - to its full potential it will help you build longer, more profitable customer relationships.

2. To access vital customer information anytime, anywhere - even while disconnected.

There is a continuous need for quick access to valuable information that is found in those related conversations, emails, historical notes and past sales history. The information needs to be accessible whether you are using your laptop or mobile phone. The information on those devices needs to be able to be linked to the main company database so updates are dynamic to and from the smart phone or tablet states digital marketing agency and SEO Company in Bangalore.

3. To fill the sales pipeline with qualified leads that brings in consistent revenue.

Your marketing campaigns need to provide qualified leads, so the time with a prospect is optimized for the sales professional and the prospect. Additionally, each email contact should provide feedback on who is opening, who is reading and what each reader is most interested in. EMarketing integration with the CRM system helps to qualify leads. Auto creation of a Call list helps to focus the sales professional on those hot prospects.

4. To identify new opportunities, analyze performance and business metrics, and diagnose potential issues.

A business owner and sales management require a handle on where future business is to come from. Opportunity management provides the ability to understand the scope of future revenue and determine where sales coaching or additional focus needs to be directed. Additionally, understanding what potential recurring service and support issues are being reported will help a business to be much more proactive instead of reactive to business activity.

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CMS for Growth

  Author: JPAD Software Technologies
  Date: March 08, 2017

One of the best things about being a technical account manager is the opportunity to see how the same technology is implemented across many different industries and customers. One technology that is widely adopted across industries and customers is the humble content management system (CMS) states CMS website designing company in Bangalore.

For most organizations, the CMS gets relegated to being treated as a poor cousin of their fancier and more fashionable Enterprise Resource Planning (ERP) and Customer Relationship Management (CRM) platforms. While common, it doesn’t necessarily mean their CMS is not just as important or mission critical, but instead, it just doesn’t get as much attention. In recent years it’s actually quite surprising (but exciting) to see just how far the CMS has become in being an integral part of many businesses and marketing departments thinks SEO company in Bangalore.

Here are some predictions on the trends and innovations that will drive CMS platforms stated by digital marketing companies in Bangalore and digital marketing agency:

1) Monolith to Microservice CMS

For the technical folk among us, the concept of microservices has become a very appealing architectural approach. Microservices are a proven way of creating business application(s) by orchestrating a suite of small independent services organised by business capabilities, each running in its own process and communicating with lightweight mechanisms. You can imagine microservices as digital Lego blocks that can be combined and interchanged to make powerful business applications.

2) Decoupled rendering

Decoupled rendering is the concept of split content management or administration from content rendering and presentation. Businesses can achieve serious agility by allowing developers to create new, innovative user experiences without having to re-implement the whole CMS. User experiences can be surfaced in a variety of ways, from single page applications, to specifically targeted sections of content, to statically generated sites or even dedicated mobile layouts. With decoupled rendering multiple frontends can, and should be able to peacefully, coexist.

The responsibility of the CMS is separated from presentation to facilitate content management, editorial, and administrative functions.

3) Exceptional searching

It would be fair to say most CMS portals have a heavy reliance on content searching and when it comes to searching user expectations are high. Users expect contextual relevance, geo-location awareness, alternative suggestions, spelling corrections, near-instantaneous responses, multiple language support, faceted result filtering, natural language searching and more. Searching is an incredibly complex task, from scanning content to determine context, to identifying keywords, to determining the currency of the content, to automatically scaling capacity up and down based on demand.

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Interesting year for SEO

  Author: JPAD Software Technologies
  Date: March 01, 2017

Search engine optimization (SEO) is a game that’s all about staying one step ahead of your opponents. One of the best ways to accomplish this competitive dominance is to be aware of how search engines are changing, and adjust your content and SEO strategy before your competitors have a chance to catch up. It looks like 2017 will be an interesting year for SEO, with the following trends dominating the arena states SEO company in Bangalore and SEO services in Bangalore:

1. The Rise of Accelerated Mobile Pages (AMPs)

Accelerated Mobile Pages (AMPs) are an open-source protocol that allows webmasters to create pages capable of loading almost instantly on mobile devices. The idea is that a handful of simple structural changes can make your site load up to four times faster and use eight times less data. Already, Google is starting to favor sites that have switched over to AMPs, giving them visibility in a carousel and a small icon (with a lightning bolt) indicating their AMP status search engine optimization company in Bangalore are also adopting them.

2. The Rise of “Dense” Content.

People are getting sick of reading the same fluff content over and over again, in different words. Early content marketing efforts were focused on producing as much bite-sized content as possible, but for the past few years, we’ve seen a surge in “epic” content; long pieces that cover a topic comprehensively. Search engine optimization services in Bangalore is focused on providing as much information as possible in the smallest possible space—dense content—to appeal to readers.

3. Machine Learning Will Change the Way the Algorithm Works.

Google RankBrain was released late last year, and opened the door to the possibility of algorithmic machine learning. The extension of Google Hummingbird functions as a way to gradually learn more about how users phrase conversational queries—and update its algorithm automatically accordingly.

4. Personal Branding Will Become an SEO Secret Weapon.

We have been a proponent of personal branding as a core strategy for SEO for many years now. With a personal brand, one can have an easier time securing guest posts, building user trust, and driving more traffic to your website. However, a shockingly low number of brands have taken advantage of this in their SEO efforts. As social media platforms like Facebook continue refining their algorithms to favor individual posts over branded posts, we can anticipate we’ll see more companies and organizations take advantage of personal branding.

5. User Experience Optimization (UEO) Will Start to Blur the Lines with SEO.

User experience has always been important to SEO—at least to some degree. Google favors sites that are properly optimized for mobile devices, ones that load quickly, and ones where it’s clear that users are enjoying their experience. But in 2017, we may see an increased emphasis on user experience—especially as it relates to mobile devices.

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The growth in SEO

  Author: JPAD Software Technologies
  Date: February 22, 2017

Search engine optimization is evolving at lightning speed. As 2016 begins to wind down, it is time to examine the digital marketing landscape for the upcoming year discusses Search Engine Optimization Company in Bangalore. There have been numerous developments in SEO over the past 10 months. A lot of the prominent trends of 2016 will continue and grow in 2017. As Google’s algorithm updates constantly keep business owners on their toes, several other trends are expected to take shape in 2017.

Optimization for user intent

Although keywords are still important, typing in simple words yields simple results. Consumers today know exactly what they’re looking for, and search engines are getting much better at identifying user intent. Therefore, users are now entering full queries or phrases in search engines, which gather data and heuristics to provide results more effectively. In 2017, SEO Company in Bangalore is placing value on optimizing their digital content based on intent rather than specific keywords. For your SEO strategy, it will be critical to investigate, optimize and adjust.

More rich answers and snippets

We all turn to Google for answers. In response to our queries, Google will often display the required information directly in search results, along with other helpful websites, videos, movie or event information, reviews or specific dates. Search engine optimization services in Bangalore are turning towards structured data markup can help website owners achieve these enhanced listings on search engine results pages (SERPs).

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According to a study by a digital marketing agency, the volume of rich answers appearing in search results has nearly doubled from 2014 to 2016. If this trend continues, we’re likely to see an even greater number in the coming years. Adding structured data markup to your website can increase your chances of having an enhanced SERP listing, being featured in a rich answer, or (in the case of branded searches) having a knowledge panel appears.

Cross-channel marketing

Cross-channel and multi-channel marketing sound similar, but in actuality, they are very different. Multi-channel simply means establishing a presence on more than one platform. Cross-channel means you are using several channels to market your brand in an integrated way. For example, if users are browsing products on a mobile app but decide not to buy, you can send them targeted ads based on their searches via email or social media.

Multi-channel marketing is by no means a new phenomenon. Cross-channel marketing, however, is like an extension of it. The primary goal of cross-channel marketing is to create a consistent brand presence across multiple channels so that users can move seamlessly between devices and platforms to make a purchase.

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Digital Marketing Trends 2017

  Author: JPAD Software Technologies
  Date: February 15, 2017

Social and digital marketing have hit their stride — and now that everyone is back from winter break and settling in to the new year, it’s time to review the lessons learned from last year, and look forward to what’s needed for your company to shine in 2017. From the evolving world of artificial intelligence to expectations of instant communications, digital marketing companies in Bangalore, shares their take on the social and digital marketing horizon:

New Products Roll in From the Brand Revolution

As consumers – via social media – we all have a seat at the marketing table —by sharing our needs and priorities through direct feedback and our purchasing choices. We’ve seen the impact of the ‘brand revolution’ on key consumer-facing industries. In the coming year, brands will become even more attuned to the needs and priorities of the consumer, and increasingly shape their product offerings around the latest lifestyle trends states digital marketing agency.

A.I. Solutions Point to a Brave New World

2017 will be the year when we will look more to artificial intelligence to lend a helping hand. “This current trend with start-up brands, as well as data analytics, identifies applicable A.I. solutions as a way for consumers to navigate in an increasingly complex world,” SEO company in Bangalore notes. “From advanced electronics applications, to pinpoint analytics that predict consumer needs as they arise, A.I. is on the way, in a big way."

“Instant” Speeds up as the New Normal for Gen Z

What happens when you grow up surrounded by social media and technology? Expectations of instant communications and entertainment become inevitable. Generation Z consumers gravitate to instantaneous social channels such as Snapchat, Instagram, and the new social app Musical.ly. SEO company in Bangalore states, “The downside is this generation has grown up with instant response as its baseline expectation. We can count on at least three platforms we’ve never heard of rising to social prominence next year that embrace faster, more pictorial, and more spontaneous ways for rising Gen Z to bond.”

Niche Curation Sorts Information Overload

“We find ourselves awash with more information than has ever been available to us as humans and we simply can’t process it,” SEO Company in Bangalore concludes. “As a result, we’ve increasingly come to rely not just on curated information, but on the people we most trust to curate this information for us in a way that resonates with our lifestyle, interests, and values. In 2017, consumers will be on a mission to find peer specialists with niche expertise to filter recommendations that meet their needs in a customized way.”

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Ways to Achieve Social Media Optimization

  Author: JPAD Software Technologies
  Date: February 01, 2017

Social Media Optimization (SMO) is a subset of search engine optimization (SEO). Social Media Optimization optimizes your business site by advertising through social medial sites, blog sites, online communities, podcasts, and message boards.

Social Media Optimization is accomplished through really simple syndication (RSS) feeds, video and photo sharing, social bookmarking, blogging, and social news buttons. The concept is to drive traffic without spending money on search engine advertising. Social Media Optimization creates links to a site by creating more visibility through Facebook, Twitter, Squidoo, Blogger, MySpace, Hubpages, Digg, or Delicious, etc.

There are several ways in which to achieve Social Media Optimization.

Getting links to your website

The popularity of your website is determined by the amounts of links that are pulled through. Equivalence to this would be the number of votes that a political candidate receives from the public, which would reveal the popularity of the candidate.

Creating inbound links

When it comes to search engine ranking, inbound links are indispensable to the popularity of the site and its content. You should create links to sites and blogs that contain links that lead back to your site and thus, increase your online presence.

Bookmarking and tagging

Bookmarking and tagging can be accomplished more easily by employing content features, such as buttons like “add to Facebook” and other bookmarking sites. Also, you can include appropriate tags to your pages in addition to your home page for popular bookmarking sites.

Allowing others to make use of your content

YouTube is a perfect example of this. YouTube allows you to download videos to your site(s) in order to jazz up your content. Another way is by syndicating your content through RSS feeds so that other people can use it to their own advantage. The positive result of this for you is that it will drive increased traffic to your website.

Making your content travel

Within your niche area, you can make changes to your site that will allow it to drive your content all over the place. You can accomplish this by including PDFs and audio and video files so that you can submit them to your list of members and also to sites that are related to your niche market. This will help you to create back links to your site so that your website traffic is increased.

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How SEO Benefits Business

  Author: JPAD Software Technologies
  Date: January 25, 2017

Social Media Optimization (aka SMO), is an essential part of Internet marketing that helps a business to increase its reach through different mediums including but not limited to social media websites (like Facebook, Twitter, etc), blogs, forums, and online communities. Social Media Optimization offers several benefits and here we have listed top 10 benefits of Social Media Optimization Services for a business.

Why use Social Media Optimization

If you have a website for which you want to consider Social Media Optimization but there is a question coming in your mind “Why use Social Media Optimization,” then read the below listed benefits of Social Media Optimization services for a business:

Traffic: Apart from search engines and email marketing, the top source of traffic is Social Media Optimization. If done in an effective way, you can expect huge traffic on your website.

Website’s visibility: As you know, a big number of people use social networking websites, forums, and online communities; Social Media Optimization helps you to increase website visibility.

Communication channel: Now a day, companies provide their customers a business channel (apart from traditional email and call support) such as Facebook page, so that the customers can easily reach them and they can have a great connection.

Free advertisement: Social media platforms are being proven as a great source of advertisement.

Ease of target: With social media platforms and online communities, you can even advertise to a limited audience. Or, if your business covers the worldwide audience, then it becomes much easier to reach the global audience with Social Media Optimization services.

Paid options: While Social Media Optimization provides several free options like blogging, forum posting, etc you have several paid options to reach the targeted audience. For example, Face book Ads, Twitter Ads, Stumble Upon Ads or LinkedIn Ads. While these are paid options, they are also cost-effective in comparison to the success rate.

Customer satisfaction: If a customer contacts you via your Social Media channel and gets an immediate response then it helps increasing the customer satisfaction rate while increasing the credibility as well.

Sharing quick updates: If you want to proclaim the launch of a new product, a press release, or important information that should reach your customers, then Social Media Optimization provides you a superb platform in form of Facebook page, Twitter, etc.

Close relationship with customers: When you update something on your Twitter handle, Facebook page or any other such platform, then your customers share their views, which help understanding what your customers need.

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How SEO Benefits Business

  Author: JPAD Software Technologies
  Date: January 20, 2017

The digital landscape has changed radically over the past few years, but SEO still remains an effectual and significant marketing strategy. While there are many benefits to a good SEO strategy, we have outlined the top 5 to help firms understand why SEO is beneficial being provided by SEO company in Bangalore.

Increased Traffic - Top positions on the search engine result pages obtain a majority of the impressions and clicks, so ranking in these top positions can result in noteworthy traffic increases for your website. SEO also focuses on creating enlightening and keyword relevant title tags and Meta descriptions, which show up in the result pages.

ROI - SEO Company in Bangalore provides trackable and quantifiable results, regardless of whether you are an e-commerce or non-e-commerce site so there are no misgivings when it comes to ROI. SEO agencies are able to track nearly every aspect of their strategy, like increases in traffic, rankings and conversions. Ample analytics also offer the ability to drill down at a granular level and see demographic information and other engagement metrics for individuals who have interacted with your website.

Cost effectiveness - SEO Company in Bangalore offer one of the most pocket-friendly marketing strategies because it targets users who are actively looking for your products and services online. SEO's inbound nature helps businesses save money as opposed to outbound strategies like cold-calling. While cold-calling can still be an effective strategy, the leads generated cost 61 percent more than leads generated by an inbound strategy like SEO. And since SEO also targets users who are actively searching for products and services like yours, the traffic resulting from SEO is more qualified than many other marketing strategies, resulting in cost-savings for companies.

Increased site usability – In an effort to make your website easier to steer for the search engines, SEO Company in Bangalore can simultaneously helps to make your website more navigable for users as well. SEO consists of rearranging the site's planning and links to make pages within the website easier to find and navigate. This not only makes it easier for search engines to crawl your site and find pages, but also makes it easier for users to find information on your website as well.

Brand Awareness - Since top position rankings result in significant impressions, having your website in these top positions on the result pages translates to more exposure for your website. Plus, being on the first page for your targeted keywords not only helps users to associate your brand with those keywords, but it instills trust, since companies on the first page are generally perceived to be more trustworthy. The more your pages and content rank in high positions in the search engines, the more chances you have for users to see your content and associate with your brand.

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