For many companies, marketing campaigns are the main method for both communicating with their market to reinforce their positioning, and for customer acquisition .
Effective marketing is often what separates rapidly growing companies from slow-growing or stalled companies that started at the same time, serve the same market and offer similar merchandise. Companies such as Gillette, Frito-Lay and Coca-Cola have succeeded in highly competitive mass markets for consumer goods because, while they certainly produce competitive products, they out-market their rivals. If you expect your business to grow to any size, you'll have to become an effective marketer, advertiser and promoter of your business. In fact, you're likely to grow to the extent that you master marketing, and no more